The iPad was supposed to be the device that would take consumers into the post-PC era. However, after 7 consecutive quarters of declining tablet sales, it is hard to see how Apple’s second best product, the iPad will soon see a slow death despite the fact that it outdid Micrsoft’s Surface tablet PCs as per the last IDC report. The Apple iPhone may be the company’s hero product, but with falling smartphone and tablet sales, Apple now seems to be focussing on a forgotten line of products that started it all, the Mac.
Apple’s Mac lineup has been ignored for quite some time now. The only Mac product that Apple sells with an up to date chipset is its recently announced 2016 MacBook. There’s the Mac Pro that stuck with an Intel Ivy Bridge-E CPU, which was last updated in 2013, the MacBook Pro 15-inch which features an Intel Haswell CPU and was updated in 2014 and finally the MacBook Air with an Intel Broadwell CPU.
Steve Jobs unveiled the Macbook Air from an envelope and it still looks the same 8 years later.
The MacBook Air despite being on of the best value for money buys in Apple’s Mac lineup has yet to see a redesign or an update. It packs in an old TN display with non Retina resolution and a fifth-generation chipset, while Asus, Dell offer the latest for roughly the same price.
While I would love to sit and admire Apple’s marketing team (since people are still buying these old systems) it is easy to tell, that Apple’s focus in the past two years was on its iPad.
The iPad was supposed to be the device that would take consumers into the post-PC era. However, after 7 consecutive quarters of declining tablet sales, it is hard to see how Apple’s second best product, the iPad will soon see a slow death despite the fact that it outdid Micrsoft’s Surface tablet PCs as per the last
IDC report. The Apple iPhone may be the company’s hero product, but with falling
smartphone and
tablet sales, Apple now seems to be focussing on a forgotten line of products that started it all, the Mac.
Apple’s Mac lineup has been
ignored for quite some time now. The only Mac product that Apple sells with an up to date chipset is its recently announced 2016 MacBook. There’s the Mac Pro that stuck with an Intel Ivy Bridge-E CPU, which was last updated in 2013, the MacBook Pro 15-inch which features an Intel Haswell CPU and was updated in 2014 and finally the MacBook Air with an Intel Broadwell CPU.
Steve Jobs unveiled the Macbook Air from an envelope and it still looks the same 8 years later.
The MacBook Air despite being on of the best value for money buys in Apple’s Mac lineup has yet to see a redesign or an update. It packs in an old TN display with non Retina resolution and a fifth-generation chipset, while Asus, Dell offer the latest for roughly the same price.
While I would love to sit and admire Apple’s marketing team (since people are still buying these old systems) it is easy to tell, that Apple’s focus in the past two years was on its iPad.
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