Uber has been doing some crazy things this month to attract users to grab an Uber. We loved out Uber rides turning into star ships from the Star Wars series. It was really fun to see an X-Wing Star Fighter come pick you up (although in reality, the car was a Hyundai). Still Uber is finding ways to make our rides less monotonous and more fun, and now they’ve stepped it up a notch, or should I say- Snapped it up a notch? Keeping the crazy pun aside, Uber is collaborating with Snapchat to make custom Snapchat filters which will only be visible when the user is taking a ride on an Uber. These Snap filters will be up only for a duration of five minutes, and they’re all Uber themed, which seems about right. The Snap filter option pops into the Uber News feed on iPhone. Once you’ve tapped on the option, it opens up Snapchat on your device (if you have it installed, of course). There’s a standard Uber filter, one that displays the estimated time of arrival or ETA at your destination, and a “mystery” filter which keeps on changing. The new feature list also includes a new ‘Uber a Person’ feature where users can simply ask the Uber driver to take you to the location your friend is. Your friend will need to agree to share their location with Uber, and once it’s done you can simply head to the location your friend’s at! We haven’t been able to see these cool features pop on the Indian version Uber app, however, we could expect it to be available in a few days.

Uber has been doing some crazy things this month to attract users to grab an Uber. We loved out Uber rides turning into star ships from the Star Wars series. It was really fun to see an X-Wing Star Fighter come pick you up (although in reality, the car was a Hyundai).

Still Uber is finding ways to make our rides less monotonous and more fun, and now they’ve stepped it up a notch, or should I say- Snapped it up a notch?

Keeping the crazy pun aside, Uber is collaborating with Snapchat to make custom Snapchat filters which will only be visible when the user is taking a ride on an Uber. These Snap filters will be up only for a duration of five minutes, and they’re all Uber themed, which seems about right.

The Snap filter option pops into the Uber News feed on iPhone. Once you’ve tapped on the option, it opens up Snapchat on your device (if you have it installed, of course).

There’s a standard Uber filter, one that displays the estimated time of arrival or ETA at your destination, and a “mystery” filter which keeps on changing.

The new feature list also includes a new ‘Uber a Person’ feature where users can simply ask the Uber driver to take you to the location your friend is. Your friend will need to agree to share their location with Uber, and once it’s done you can simply head to the location your friend’s at!

We haven’t been able to see these cool features pop on the Indian version Uber app, however, we could expect it to be available in a few days.


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