Google acquires Famebit!!!!

Famebit lets creators network with brands in the bid for sponsorship or partnership deals. So, it will basically take YouTube marketing mainstream, which essentially means brands will consider YouTube in its everyday social media advertising strategy, or that’s what it is aimed at. This makes it quite clear why Famebit is essential for Google.

Google wants to put to use Famebit’s technology and expertise to use so that it can increase the number of branded content opportunities, and eventually bring in more revenue into the online video community. Google hasn’t had great luck building a social network, and gradually witnessing the advertising revenue that social channels are capable of, this seems like a fine move. Famebit will help this happen, by attracting small size forms as well as MNCs. Last year, the top 100 advertisers have increased their spend on YouTube video ads by 50 percent, and Google is hoping  for this to increase with the acquisition.

Explaining in a blogpost, Ariel Bardon who is VP of product management at Google said, “Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.”

FameBit has already raised $1.5 million in funding from 500 Startups, DeNA, Third Wave Digital, Science (now has  majority stake in the company), HIGHLINEvc, and Allen DeBevoise. Founded by David Kierzkowski and Agnes Kozera, according to a post on Medium, “Agnes was inspired to create FameBit when she was working with YouTube influencers at a previous startup and found it was difficult to find the right people to work with and scale influencer marketing programs.”