Truecaller, the popular caller ID service that helps users identify contacts using a user aggregated database has released TrueInsights. TrueInsights is a quarterly report compiled after anonymously aggregating data from incoming and outgoing calls. This report analysed data from January 1, 2016, to June 30, 2016, concentrating on calls to e-commerce and cab hailing services.
The company has compared the call traffic from between Q1 and Q2 in both industries. According to the report, the retail sales sector has grown to $600 billion in 2015 with estimates marking the growth to reach $1 trillion by 2020. E-commerce, a component of the retail sector is expected to reach $38 billion in 2016. According to the report, there were approximately 1.06 billion calls received or made in the time-frame to or from e-commerce companies. The number of calls grew 27.4 percent to almost pass 250 million calls in July.
Most of the calls were done to or from Flipkart, followed by Amazon, Snapdeal, Ebay, Jabong, PayTM and Myntra. Comparing the stats from Q1, Q2 saw an increase in overall call volume, rising from 453 million calls to 608 million calls. The increase in call volume was experienced by all the online retailers.
According to the report, cab-hailing service industry also experienced a rise in call volume from 2.23 billion calls in Q1 to 2.43 billion calls in Q2. The insight details that there were a total of 93 million calls between Ola Cabs and its users, and 32 million calls between Uber and its users. Further breaking the data, there were 51 million calls made by Ola Cabs to its users while users made 42 million calls to the company in Q2. Similarly, Uber made 21 million calls to its users while users called 11 million times to the company in Q2.
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