Apple likes to flaunt the size of its App Store as if it’s a barometer of the marketplace’s quality. It’s not. More doesn’t always equal better, and it appears the Cupertino company’s executive are starting to realize this.
In a letter sent out to developers this week, Apple said it will begin scrubbing the App Store of apps that don’t follow content guidelines or that simply aren’t being updated. The much-needed cleanse, fittingly, will kick off on Sept. 7, the same day Apple is expected to unveil its iPhone 7.
With over two million apps in the App Store, Apple is trying to hold developers accountable so iPhone and iPad users get the best experience possible. And with iOS 10on the way, it’s important these apps are up-to-date so they work properly with Apple’s newest software release.
If Apple spots an offending app during its audit, developers will have 30 days to issue an update; failure to do so will get their app kicked out of the App Store. You’ll still be able to use an outdated app on your phone but new customers will no longer be able to download it. Any apps that crash upon launch will be removed immediately, Apple said.
Oh, and if that wasn’t enough, Apple said it’s also cutting down on apps that have long names. In most cases, these developers are simply using keywords in the title so they trend higher in search results.
If the App Store starts feeling a little lighter beginning next week, now you know why. You can read a FAQ on Apple’s website discussing the crackdown on updated apps.
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