Two years after introducing its first product EO1, Electric Objects has announced the launch of the second generation digital art frame. With the launch of EO2, the New York City startup aims to bring down the cost of art installation so as to make it affordable for everyone, reported Tech Crunch.
Jake Levine, the chief of Electric Objects told Tech Crunch that the company is trying to remove “the barrier between normal people … and art.” Though museums and art galleries help art lovers find new artworks, Electric Objects finds innovative ways to bring art to home in affordable ways.
The new device comes with 23-inch, 1080p LCD screen and has advanced features like auto light adjustment. The sensors fitted with the frame can brighten, dim or turn off the display depending on the activity in the room. For example, the frame dims itself if TV is switched on.
The brightness of the frame has been increased for a better viewing experience and the thickness has been reduced by about 50 percent. Using the four handmade wooden frames sold separately, users can customize the display.
“We’ve learned that everyone’s taste is different, every decor is different, so we’ve created a really modular, customizable, personalized experience for people,” Levine said.
Using the OE app, customers can upload moving or static digital art their own. The company has created a pool of about 20,000 artworks contributed by the community members. Or the customers can subscribe to the new service launched by the company. The subscription service is named Art Club.
For $9.99 per month, art lovers can gain access to a curated combination of museum classics and new work created specifically for the display. Initially, there will be a collection of about 1000 works that includes pieces from museums like Los Angeles’ LACMA and Amsterdam’s Rijksmuseum.
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