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Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday. The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, Ola said in a statement.
Frank Schloeder, President, BMW Group India said, “At BMW, we always look to the future. Our vision enables us to identify the trends in our business early on. The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort. We are confident that this association will be a game changer in the premium on-demand mobility segment in India. BMW is the most aspirational luxury car brand and through this association, an increasing number of customers will be able to relish the immersive BMWexperience.’
BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said. The agreement follows Ola’s partnership, announced last month, with India’s top SUV maker, Mahindra & Mahindra.
BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors GM.N, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.
Recently, Google had teamed up with Ola and Uber to make cab booking even more hassle-free. It let users look for directions and then choose the taxi service directly within the Search app or mobile search browser.
Indian ride-sharing service Ola has partnered with German carmaker BMW to strengthen its luxury mobility segment, the app-based taxi aggregator said on Monday. The tie-up will allow Ola cab operators to avail cheaper credit to buy BMW cars, receive after-sales support and guaranteed buyback, Ola said in a statement.
Frank Schloeder, President, BMW Group India said, “At BMW, we always look to the future. Our vision enables us to identify the trends in our business early on. The way people move is changing and this is also true for the premium clientele. Individuals want quick access to mobility without compromising on quality and comfort. We are confident that this association will be a game changer in the premium on-demand mobility segment in India. BMW is the most aspirational luxury car brand and through this association, an increasing number of customers will be able to relish the immersive BMWexperience.’
BMW-certified instructors will also train drivers about auto safety systems and technology, the statement said. The agreement follows Ola’s partnership, announced last month, with India’s top SUV maker, Mahindra & Mahindra.
BMW joins the ranks of other global automakers such as Volkswagen, Toyota Motor Corp and General Motors GM.N, which have all signed tie-ups with ride-sharing companies to guard against a shift in consumer choice away from vehicle ownership.
Recently, Google had
teamed up with Ola and Uber to make cab booking even more hassle-free. It let users look for directions and then choose the taxi service directly within the Search app or mobile search browser.
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